Communication plays an important role in our daily life as it satisfies our needs. These are the needs that can be satisfied through communication with people around us.
Ambition Needs
• Achievement: To accomplish difficult tasks as well as to overcome obstacles
in our daily life.
• Exhibition: To make an impression on others in order to amaze others or vice
verse.
• Order: To put things in an orderly manner in an organization as well as to
satisfy the desire of balance and precision among one another.
Needs to Defend Status
• Dominance: To control one’s environment such as the social environment by
influencing others’ behavior and restraining others’ action.
Needs Related to Social Power
• Blame-avoidance: To avoid situations that may lead to embarrassment or
belittlement as well as to avoid humiliation with the use of suitable words.
Social Affection Needs
• Nurturance: To give sympathy to people around us who are helpless and
weak. Assist them in times of difficulties.
Each and every one of us have our own needs.In order to satisfy our personal needs, we need to interact with various people around us to satisfy our needs.