Colours in our communications can affect our moods and our understanding.
Knowing what colours represent to our viewers helps us to understand why fast-food chains use lively oranges, yellow, and reds, and why the cool, tranquilizing blues and greens and the earth tones of navy, burgundy and chocolate are in airlines.
Research has shown that colour can even effect the IQ scores of children.
So below I present a list of colours, with what moods they create and what symbolic messages they convey.
Red
Moods : Hot, affectionate, angry, defiant, contrary, hostile, full of vitality, calm
Symbolic Meaning : Happiness, lust, intimacy, love, restlessness, agitation, royalty,sin,blood
Blue
Moods : Cool, pleasant, leisurely, distant, infinite, secure, transcendent, calm
Symbolic Meaning : Dignity, sadness, tenderness, truth
Yellow
Moods :Unpleasant, exciting, hostile, cheerful, joyful, jovial
Symbolic Meaning : Superficial glamour, cowardice, sun, light, wisdom, masculinity, royalty (in China), age (in Greece), prostitution (in Italy), famine (in Egypt)
Orange
Moods :Unpleasant, exciting, disturbed, distressed, upset, defiant, contrary
Symbolic Meaning :Sun, truthfulness, harvest, thoughtfulness
Purple
Moods :Depressed, sad, dignified, stately
Symbolic Meaning :Wisdom, victory, pomp, wealth, humility, tragedy
Green
Moods :Cool, pleasant, leisurely, in control
Symbolic Meaning : Security, peace, jealousy, hate, aggressiveness, calm
Black
Moods :Sad, intense, anxiety, fear, despondent, dejected, melancholy, unhappy
Symbolic Meaning :Darkness, power, mastery, protection, decay, mystery, wisdom, death,
Brown
Moods :Sad, not tender, despondent, dejected, melancholy
Symbolic Meaning :Melancholy, protection, autumn, decay, humility, atonement
White
Moods : Joy, lightness, neutral, cold
Symbolic Meaning :Solemnity, purity, femininity, humility, joy, light, innocence, fidelity